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Thu 26 Jan 2012
John Higgins signs for new sponsor
John Higgins, the World Snooker Champion, is to be unveiled as the new face of Negotiate Now, Scotland’s most comprehensive business directory and deals website.
Higgins has signed a three year sponsorship deal with the Glasgow-based online company which publicises offers on a range of consumer goods and services as well as discounted flights, hotels and package holidays.
Higgins will wear the firm’s logo on his waistcoat during a number of tournaments and his image will feature on all of its publicity materials. He has also agreed to a make number of personal appearances to promote the company.
Negotiate Now was founded last year by Stephen Lyall as an online forum for local businesses, trades and contractors to offer discounted deals in their area. A loyalty card qualifies customers for discounts on more than 300 products and services at any time.
Following the success of the business in Glasgow, it is to be rolled out to other cities in the UK in 2012.