Mon 07 Jan 2013
Year of Natural Scotland up and running for 2013
Scottish tourism can look forward to an exciting 2013 with the Year of Natural Scotland getting underway, Tourism Minister Fergus Ewing said today.
The year is the latest of the Scottish Government’s Focus Years, showcasing some of our country’s best known and loved tourism assets as we progress towards a second Year of Homecoming Scotland in 2014. The twelve months of activity based on our natural environment follows the successes of the Year of Food and Drink, the Year of Active Scotland and the Year of Creative Scotland.
Mr Ewing also welcomed CNN’s decision making Scotland its top travel choice for 2013, with our breath taking scenery playing a key role in the global broadcaster’s choice.
“Scotland’s magnificent natural heritage already attracts people from all over the world and the Year of Natural Scotland provides us with an excellent opportunity to make the most of our worldwide reputation as a nation of outstanding natural beauty.
“One of the world’s largest broadcasters has recognised all that we have to offer and this is testament to the Scottish Government’s targeted approach to tourism supporting the hard work and drive of the industry.
“When we join-up these amazing natural assets with our warm welcome, culture, food and drink and plentiful visitor attractions we have an unbeatable package.
“In 2013, I want to see our visitors and communities enjoying all that we have to offer, from soaring mountain landscapes to wonderful wildlife, and we are working with parties including VisitScotland and Scottish Natural Heritage on an exciting programme of events that will capture the imagination.
“And it doesn’t stop there, in 2014 we have our second year of Homecoming when Scotland will welcome the world for a truly unique visitor experience during a year in which we take centre stage in world terms as host of the Commonwealth Games and Ryder Cup.
“The Focus Years have already been a great success. Over half a million people attended events and activities celebrating the Year of Food and Drink. We saw a six per cent increase in “active” participation levels at supported events held during the Year of Active Scotland. Messaging around the Year of Creative Scotland has already reached almost 70 million people across the globe.
“The Year of Natural Scotland will build on these achievements and showcase our lochs, bens and glens as well as our wildlife and heritage to the world.”