Published in Scotland Magazine Issue 20 on 10/04/2005.

This article is 43 months old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

Worth a visit?

It’s hard to believe that just a few years ago public access to a distillery was rare. Now many offer tours or tastings and they’re becoming increasingly sophisticated. Dominic Roskrow reports

Later this year our sister title, Whisky Magazine, will publish its 50th issue and reach its sixth birthday. Inevitably it will look back at the world of whisky and what has changed.

Almost certainly among the scores of new and successful launches and the distillery sales, closures and takeovers, the rise and rise of the visitor centre will feature prominently. But there has been a subtler change too: distillery tours are becoming increasingly sophisticated, VIP versions have started to pop up, and specialised and more informative tastings have been introduced.

Whisky tourism is growing up, and distilleries are facing up to the challenge of trying to offer the experienced whisky enthusiast something to keep him and her interested while not putting the novice off.

“The bottom line is that a visitor coming to a distillery in Speyside or on Islay for the third or fourth time isn’t interested in the basic version of the tour,” commented a tour guide at Glenfiddich, the distillery where it all started.

“But it is an art accommodating for them and keeping new visitors happy, too. And we offer tours in an array of languages and if you make tours more technical, then that opens up a whole new set of problems, too.”

Increasingly distillery tours are falling in to three general categories: the basic ‘how whisky is made’ tour, the advanced version with special tastings and greater access to warehouses and so on, and the family tourist tour which tend to be as much about Scotland as.....

To read the rest of this article you can buy this issue or subscribe to Scotland Magazine to have every issue delivered direct to your door.

By Dominic Roskrow

Section : Scottish Whisky

Page number : 64